![]() Trademark owners will have the chance to oppose your trademark filing if they feel your logo infringes on any aspect of theirs. Even though your logo might be unique as a whole, it could contain shapes, symbols, or even colors that another company has trademarked. Patent and Trademark Office’s TESS system to see if any existing trademarked logos conflict with yours.Ĭompanies protect their trademarks with a heavy hand. Before you approve the final design of your logo, you or your trademark attorney should search through the U.S. It’s pretty obvious that you shouldn’t rip off your competitors when you design a logo, but simply separating yourself from your obvious competitors might still land you in hot water. ![]() Check for Existing Trademarks Before You Approve the Design Once complete, your attorney can make sure the logo is in compliance with the United States Patent and Trademark Office (USPTO) directives. At the same time, you can focus on creating a logo that aligns with your company's vision. An attorney can guide you through the design process to ensure that the logo is unique enough for trademark approval. This is where working with a trademark attorney offers some benefit. For instance, if you own a milk company, your logo cannot be “MILK” just by itself. You cannot simply pick a dictionary word that is connected to the product or service you are offering and use that as your logo. The most important factor is ensuring that your logo is distinct. Your logo design can be a shape, symbol, images, words, or a combination thereof. The first step to getting a logo trademark is-as you might expect-to create your logo.
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